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groom mockup.jpg


My Role 
UX/UI Design, UX Research, Brand Identity

10 weeks

Figma, Sketch, Adobe Illustrator




How might we support cat insurance owners to prevent and monitor the health care of their cat on a daily basis?


1. Book appointments

2. Manage your cat insurance

3. Record daily care and health issues about your cat

4. Connect with a veterinary expert 24/7 for all health related questions


Groom’s visual identity is inspired by the cute paws of cats and the exclusivity of grooming services for cats. Groom provides cat insurance that can cover costs associated with certain illnesses or types of veterinary treatment. This can help make health care for your cat more affordable and give you extra quality time with your four-legged family members.


Compare the pet care daily recording experience in apps

Buddies is a resourceful but easy to use app for all pet owners. It has a community of pet owners and a learning center for everyone to become more knowledgeable about their pets. It also allows a family to track the activity of a pet together. The app has an additional feature to it of the shop with their products. 


Pet Desk focuses on the pet’s health and how vets are able to guide pet owners to take care of their pets easily. The mobile app also reduces communication conjunction and over communication at the vet. With an easy-to-use interface, book, organize, cancel, and streamline appointment requests all in one place.


NyanPass is an app named for being the cat’s management card. It helps cat owners visualize the growth of the cat as well as daily activities.

Gaps & Opportunities 

  • Competitor products don’t offer customized needs and input options 

  • Competitor products provide a limited amount of accessibility features

  • Many of these pet apps need visual design updates because they are not the most popular apps that people download everyday.

  • Redesigning the app to the same level as current popular apps

  • Integrate stories and tips into pet care apps


Your personalized cat grooming and healthcare app!

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